![]() To this end, the search bar is prominent on every page. This case study will discuss how Amazon’s UX makes it appealing for disparate generations:Īmazon’s UX is designed to increase the likelihood of visitors making a purchase. ![]() ![]() Meanwhile, younger users tend to favor website UX that is visual and intuitive in nature, which would repel less tech-savvy users.Īmazon succeeds by offering a minimal, search-oriented user interface (UI) that accommodates both digital natives and internet newcomers. Many older users are only recently familiar with e-commerce and can get flustered by more complicated websites. ![]() Designing user experience for multiple generations is a challenge.
0 Comments
Leave a Reply. |